Lloyds Banking Group

Global Site

Designing a new financial hub

Guidelines

UI

Lloyds Banking Group includes ten financial institutions serving millions of commercial and individual customers throughout the UK. Redesigning the group site included showcasing each brand and adding a human voice by using stories to communicate how the brands helped individuals and businesses.


The homepage is the immediate gateway to local and brand stories. Above-the-fold headers and story panels are flexible enough to highlight big news items such as annual reports.
Stories are grouped and navigable by topic, brand or locality all accessible by relevant landing pages. The story page itself is divided into large narrative sections each featuring copy and supporting quotes and stats.
Phase 2 - Careers

Targeted at graduates, the new careers section showcases various roles within the company. I designed a landing page featuring a masonry of employees which users can filter by job title. Each employee is featured in either a video or article.