The brand reflected the curiosity of a new world of food and drink. I wanted to convey cutting down as a positive and fun experience. The smiley sausage logo was a response to this new outlook.
Themed mood boards based on research and audience profiling kicked off visual exploration of the brand.
Wireframes for each of the page templates were worked out in a mobile first approach before mockups of the home and content pages for both mobile and desktop.
Compelling visual storytelling for the site and other platforms felt important to conveying the history and core facts of meat free foods.
