Unibet

Site Redesign

Adding live elements to refresh online betting

Information design

UI

Unibet had just launched a new logo and wanted to look into improving the mobile experience of their website. Live elements and personalisation were an important part of the user experience.


As the brief was slightly vague, I put some time aside for wireframing a user journey from onboarding to making a football bet. We then presented this journey to make sure we had answered the clients requirements. When everyone was satisfied we then moved onto visuals and turned the initial journey into a prototype.
Personalisation began by onboarding new users in a loose chatty way. Users were then taken to their logged in homepage. Live matches with at a glance information from various sports were centred around the top section.
A live tile grid with current matches playing, stats and upcoming games. The grid can be filtered by sports, teams, whether matches are in play or coming up.